Formation pratique en communication pour le changement social et de comportement (CCSC). Disponible en Anglais et Français.

Master behavior change frameworks, bridge communication gaps, and build high-impact community programs that drive measurable, sustainable results.

Social Beahviour Change Communication (SBCC)
USD 300 | 4-Week Live Training | Bilingual (English & French)

Course Details

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1. Training Objectives (What You Will Gain)

What You Will Gain from This Training

How to diagnose behavioural barriers and motivators
Designing SBCC strategies aligned to community realities
Applying behaviour change theories in practical programming
Developing effective messages for different audiences
Integrating SBCC into project design, proposals, and logframes
Measuring and reporting behaviour change outcomes
Avoiding common SBCC mistakes that weaken impact

2. Training Outline (Modules & Content)

Module 1 - Introduction to SBCC

Definition, evolution and characteristics of SBCC
Essential steps to communication planning, SBCC Strategies & Principles of SBCC
The C-planning process – understanding the situation

Module 2 - The C-Planning Process - Focusing, Designing, & Creating Messages

Communication strategies, audience segments, priorities and profiles
Barriers and Facilitators to Change
Communication Objectives
Strategic Approach and Positioning
Channels, activities and materials mix
Refinement and Presentation of Communication Strategy

Module 3 - The C-Planning Process - Implementation & Monitoring

Overview of Implementation Plans
Planning Activities
Budgeting of SBCC Campaigns
Considerations for Implementation of SBCC Programs

Module 4 - Evaluation & Replanning

M &E for SBCC

3. Target Audience (Who Is This For?)

Program & Project Managers - Need to prove real community impact and behavioural outcomes rather than just tracking output metrics.

MEAL Officers - Need practical frameworks to measure cognitive shifts and set up robust indicators for institutional donors.

Health, Nutrition, WASH & Protection Staff - Need actionable community-led strategies to drive healthy practices and local adoption on the ground.

SBC / RCCE / Communication Officers - Want to modernize their skillset with digital behaviour shifts, misinformation management, and local localization.

Proposal & Business Development Teams - Need to write competitive, donor-compliant SBCC technical approaches to win large-scale institutional grants.

Community Engagement Practitioners - Need practical tools to design and execute community interventions collaboratively rather than top-down.

NGO & INGO Technical Advisors & Leadership - Want to standardize high-impact behaviour change methodologies across multi-country program portfolios.

4. Training Details (Mode, Duration, Cost, & Materials)

Mode: Online (Live, Interactive Sessions)

Duration: 4 Weeks (2 focused sessions per week)

Language: Dual Accessibility (English & French)

Class Recordings: All sessions fully recorded and shared for flexible self-paced review

Materials: Comprehensive toolkits, behavior change frameworks, and practical guides included

Investment: USD 300

5. Target Methodology (How We Teach)

Practical, Hands-On Learning: No heavy theoretical lectures—every session focuses entirely on building actionable SBCC strategies and real-world communication tools.

Real Humanitarian Case Studies: Learn directly by dissecting actual public health, WASH, and development case examples from the field.

Immediate Implementation: Design active behavior change frameworks, audience profiles, and campaign plans that you can apply straight to your active community programs.

Interactive & Collaborative: Engage in live group exercises, peer learning, and direct experience-sharing with fellow global aid workers and communication specialists.

10,000+

Professionals Trained

Globally

About Humanitarian Global (HG)

Humanitarian Global (HG) is a leading capacity building and consultancy organization with over 10 years of experience, dedicated to strengthening people, systems, and leadership across the humanitarian and development sector.

We partner with NGOs, UN agencies, governments, academic institutions, and corporate actors to deliver practical, results-driven solutions that enhance organizational performance and enable measurable, sustainable impact at scale.

Our work is firmly aligned with the United Nations Sustainable Development Goals (SDGs), with a strong focus on accountability, equity, resilience, and locally led development.

Practical, hands-on learning.

Certification provided.

Accredited & internationally recognized training.

A Glimpse Inside Our Interactive Workshops

Our experts

Susan Masila - — SBCC Expert

Senior Program Lead and Professional Engineer managing $15M+ portfolios across East Africa. She uniquely bridges technical infrastructure with behavioral science, leading large-scale SBCC initiatives in the WASH and governance sectors to ensure sustainable community adoption.

Brian Kavuva — SBCC Expert (English)

Development and localization expert with 15+ years of experience designing and evaluating SBCC programs across Africa. He has driven high-impact initiatives for major organizations like CARE, PATH, and I Choose Life Africa, bridging policy and community-led practice.

Don Kayaba — SBCC Expert (French)

Community engagement specialist from Kinshasa, Congo, with hands-on field experience since 2014. A certified Humanitarian Global trainer, he brings a deep, practical perspective on adult literacy, project coordination, and grassroots mobilization across Francophone regions.

Testimonials

Proven Impact from Past Participants

Discover how our hands-on SBCC training has transformed community engagement strategies, improved project design, and accelerated careers for humanitarian professionals worldwide. Read their stories below.

Impact-Oriented

"Before this training, our communication campaigns relied too heavily on generic awareness messaging, resulting in minimal community uptake. This workshop completely transformed how we diagnose behavioral barriers and design local solutions. The difference in community response and engagement on the ground was immediate and profoundly inspiring."

Program Manager,

International NGO, Kenya

Evidence-Focused

"As a MEAL officer, linking soft behavioral metrics to measurable outcomes always felt like a guessing game. The practical frameworks and indicator tools provided in this course gave me absolute clarity. It not only strengthened our project designs but also made our donor reporting significantly more persuasive and rigorous."

MEAL Officer,

Humanitarian Organization, Nigeria

Field Perspective

"Too many communication guides feel too academic for real-world humanitarian crises. This course grounded SBCC directly in everyday community realities. The field case studies and interactive group sessions taught us how to genuinely co-create strategies with communities rather than imposing top-down messages."

Community Engagement Specialist,

Grassroot Organization, Togo

Organizational Value

"Humanitarian Global delivers capacity building that is immediately applicable to our actual proposals and field operations. Our entire team gained practical tools that elevated our proposal writing quality, enhanced program effectiveness, and boosted institutional donor confidence immensely."

Country Program Lead,

Development Organization, Mozambique

Impact to Organizations

Frequently Asked Questions

Are the live training sessions recorded if I miss one?

Yes! All live sessions are fully recorded and uploaded promptly, allowing you to review them at your own convenience and pace.

Can this course and its materials be offered in French?

Yes. The training is fully structured to accommodate dual-language accessibility, featuring bilingual resources and support for both English and French-speaking participants.

Will I receive a certificate upon successfully completing the workshop?

Yes. Participants receive an internationally recognized and accredited certificate from Humanitarian Global upon completing all workshop requirements.

What is included in the USD 300 registration fee?

The fee covers full access to all 4 weeks of live interactive sessions, class recordings, comprehensive toolkits, proposal templates, practical guides, and your final certificate.

How do I make payment and register for the upcoming cohort?

You can register directly through our online form or reach out to our team instantly via our WhatsApp Link for personalized assistance with enrollment and payment options.

Get in touch with us

Reach Out to Us Today

You may reach out to us via the details below for further guidance towards enrolling with us for upcoming classes.

Mastering Social Behaviour Change Communication (SBCC) for Impact